Why Your Blog is Failing You

Why Your Blog is Failing You

Once upon a time, innovators shook up the traditional way of doing business by writing blogs to attract clients. These days, it’s proforma for a business to have a blog. In fact, if you don’t have one, you’re considered behind the times.

So, in a world where everyone’s blog is vying for attention, how do you make your voice heard?

You can, and should, buy social media ads, use Google Ads and use SEO. (Don’t know what this is? I can help, contact me today). This will bring people to your page. But once they get there, will they come back? What you need is good writing. This will help you to rise above the other blogs out there and keep people coming back.

People rely on blogs for education, instruction, and information. So, every time you post a blog it needs to be to be doing one of these things. And it shouldn’t waste your reader’s time while doing so.

Because there’re so many blogs out there, readers have a lot of choices. If you don’t give them what they’re searching for right away, they’ll go find another blog. Conversely, if they know they can rely on you for the information they seek, they’ll keep coming back.

This is why a well composed and written blog is a must. Here are the components you need for good writing:

1)     A central theme

2)     Writing that is easy-to-read and understand

3)     Content that is well-structured, allowing for the theme to be explored in a logical manner

4)     Focus on one topic per post

5)     Be concise and to the point

Sounds easy, right? Well, it can be difficult to prune what you want to say using these guidelines unless you have a lot of experience. Which is why it’s a good idea to hire a writer or editor. They know how to take your message and tailor it to be heard.

Due to the number of blogs available, you can’t get away with amateur writing anymore. Plus, if you’re trying to run a business, do you have time to write and rewrite and publish blogs every single week? Your time could probably be better spent. So why not hand the reins over to a pro?

Contact me today and let me show you how I can take your ideas and turn them into attractive, informative content your readers will enjoy.


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